МонголAxon Neurolab
We study human behavior and decision-making through neuro and qualitative research methodologies
Axon Neurolab Overview
‘Axon Neurolab’ LLC, co-founded by UFE and ‘Axiom Inc’ LLC, is a company dedicated to studying human behavior and decision-making using neuro and qualitative research methodologies.
Based on neuromarketing and qualitative research methods, we measure indicators such as perception, attention, emotion, and memory, identify underlying causes, and study possibilities for predicting and influencing consumers' future decisions.
Partner Organizations
Axon Neurolab Features
Devices
Eyetrack
Determines the level of attention based on changes in pupil movement and size.
GSR + Polygraph testing
Determines emotional fluctuations based on body biometric indicators such as heart rate, temperature changes, blood pressure, and sweat levels.
Facial expression
Determines the type of emotion expressed on the face.
EEG
Determines the cognitive process of the participant based on charge changes occurring on the outer surface of the brain.
Laboratory Environment
Focus Group Interview Room
Can accommodate group interviews for up to 15 people. Records in HD format with an 8-directional microphone.
Neuro Research Room
Collects neural and biometric data: EEG, Facial Expression, GSR, Eye tracking.
Observation Room
Allows observation of individual and group interviews. Features communication with the interview moderator.
Individual Interview Room
Records video in HD format and audio via a 2-directional microphone. Enables facial expression analysis.