Монгол
Training With Textbooks Based On Trainers' Knowledge and Experience
Axiom Inc.'s trainers offer training sessions combined with textbooks based on their field of study and professional experience. These trainings aim to develop participants' practical skills by integrating theoretical knowledge with examples and exercises.
Duration: Academic 8 hours of training|Format: Classroom/Lecture-seminar combined|Participants: 10-12
B.Nandin-Erdene
- TOPIC 1: Strategic Marketing Management — Uses A.Chernev's textbook.
- TOPIC 2: Strategic Brand Management — Uses A.Chernev's textbook.
- TOPIC 3: Using Behavioral Biases in Decision Making — Based on the content of Richard Shotton's "The Choice Factory" book.
G.Narantungalag
- TOPIC: Differences in HR management of traditional and agile organizations, and how to balance them in your organization — Based on the content of Armin Trost's book.
Textbooks
Axiom Inc is selling professional textbooks translated into Mongolian with official copyright permission, intended for professionals working in marketing and human resources and students studying in these fields.
HR Strategies
Armin Trost
Balancing stability and agility in times of digitization
This book aims to inspire HR managers to think about and update their HR strategies to either lead the digital transformation or support this process. The book begins by precisely outlining the leadership and organizational differences between stable and agile environments. Building on this, relevant HR topics are broadly examined to deliver to the readers how they are defined in the new strategic direction. By proposing a comprehensive, practical, differentiated, and unsystematic option instead of the traditional approach, this is a must-read piece for anyone prioritizing stable HR management in the era of digitalization.
Bookstores: Azkhur Bookstore, Internom, Mir Bookstore
Office: Axiom Inc, UFE Building B, Room 704
Strategic Marketing Management
Alexander Chernev
Ninth Edition
The textbook "STRATEGIC MARKETING MANAGEMENT" by Alexander Chernev, a marketing professor at the Kellogg School of Management at Northwestern University, which is world-leading in its marketing programs, is translated into Mongolian and is officially sold with permission. This textbook is suitable for students studying business and marketing at the master's level and for marketers who wish to deepen their independent study of marketing.
Bookstores: Azkhur, Internom, Mir Nom, Booklo
Office: Axiom Inc, UFE Building B, Room 704
Strategic Brand Management
Alexander Chernev
Second Edition
The textbook "STRATEGIC BRAND MANAGEMENT" by Alexander Chernev, a marketing professor at the Kellogg School of Management at Northwestern University, which is world-leading in its marketing programs, is translated into Mongolian and is officially sold with permission. This textbook is suitable for students studying business and marketing at the master's level and for marketers who wish to deepen their independent study of marketing.
Bookstores: Azkhur, Internom, Mir Nom
Office: Axiom Inc, UFE Building B, Room 704