Монгол
How Do We Conduct Research?
Based on accurately determining the research needs of the client organization, we develop a tailored internationally benchmarked research design. Adapting to the organization's specifics, we collect data using online and field research methodologies, process it, and present the report.
Employee Surveys
To continuously improve its operations, increase employee satisfaction and engagement, and foster positive experiences, organizations gather diverse information such as their ideas, satisfaction, and work attitudes, listening to their voices. This is called an employee survey.
Employee Engagement Survey
Employee engagement refers to the condition where all employees of an organization work in a suitable working environment, value the goals and values of their organization, and fully dedicate themselves every day to the success and productivity of their organization. In other words, engagement can be understood as employees performing their jobs at the best possible level.
Metrics:
- •Organization
- •Organizational system, structure, and culture
- •Leadership / Top management
- •Internal environment of units
- •Leadership / Direct management
- •Job / Career
- •Training and development
- •Performance / Rewards
- •Attitude acknowledging diverse differences
- •Other aspects of work-life
3 Main Output Indices:
- Employee Engagement Index
- Managerial Efficiency Index
- Diversity and Inclusion Acceptance Index
Online Research Platform
We collect our survey data using the most reliable, innovative research platform globally recognized by over 8,500 brands and partnered with 99 of the top 100 global schools.
- • ISO 27001: Compliant with the Information Security Management system
- • GDPR: Compliant with European Union Data Protection regulations
- • HIPAA: Meets health data security requirements
- • FedRAMP: US government data handling security clearance
- • Survey respondent answers are encrypted in transit over the network (SSL/TLS)
- • All data stored on servers uses the AES-256 encryption algorithm
Marketing Research
Consumer Behavior and Attitude Research
Goal:
Clarifying target consumer behavior, and reasons and motives for purchasing
Method:
Survey method among online panelists
Brand Tracking Research
Goal:
Evaluating brand awareness, attitude, brand loyalty, and factors compared to competitor brands
Method:
Survey method among online panelists
A/B Testing Research
Goal:
Evaluating given posters, promotional materials, logos, and designs side-by-side using comparative research methods
Method:
Eye tracking and individual interview methods
Marketing Engineering Research
Goal:
Developing the most viable version of a new product or service
Method:
Marketing engineering method
About Axon Neurolab
“Axon Neurolab” LLC is a company jointly established by UFE (University of Finance and Economics) and “Axiom Inc” LLC aimed at studying human behavior and decision-making through neuro and qualitative research methodologies.
Based on neuromarketing and qualitative research methods, it measures variables such as sensory perception, focus of attention, emotion, and memory, revealing causes and studying possibilities of predicting and influencing consumer future decision-making.
Axon Neurolab Highlights
Partner Organizations
Devices
Eye tracking
Determines the level of attention focus based on changes in pupil movement and size.
Facial expression
Determines the type of emotion being expressed on the face.
GSR
Determines emotional fluctuations based on body biometric indicators.
EEG
Determines cognitive processes based on charge changes occurring on the brain's outer surface.
Laboratory Environment
We collect qualitative, neural, and biometric data in our research laboratories.
Individual Interview Room
Records video in HD format and audio via a 1-directional microphone. Analyzes the facial expressions of the interviewee. Video and audio recordings are made while the interview is taking place.
Focus Group Interview Room
Can accommodate a group interview of up to 16 people. Records video in HD format and audio via an 8-directional microphone. Video and audio recordings are made while the interview is taking place.
Neuro Research Room
Collects neural and biometric data. Conducts research and analysis using Eye tracking, GSR, EEG, and Polygraph devices.
Observation Room
Allows observation of individual and group interviews. Features a mode for receiving live audio and video, as well as recording during the interview. Instructions can be given to the interview moderator.
Determine your research needs
You can contact Axon Neurolab LLC for research needs assessment questionnaires and other matters via info@axiominc.mn and 75111111, 95641838.
By receiving this questionnaire, Axon Neurolab and Axiom Inc assume no commitment or liability.
Send Research Request